BMW Films Return: The Escape in the 2017 5 Series

15 Replies

BMW make a spectacular comeback to their BMW Films series that first appeared on the web in 2001’s the Hire series.  Clive Owen returns as the venerable driver, with District 9 director Neill Blomkamp in the directors chair.  The Walking Dead‘s Jon Bernthal takes on the badass antagonist role along with Dakota Fanning.

The star of the show is of course intended to be the new G30 BMW 5 series, here in 540 guise.  We all agree that it looks fantastic but just doesn’t sound great at all, although this is almost an insignificant complaint as the film is just stunning.

So, is there more to come?  Time will tell.  The world of marketing has moved on since the pre-facebook days of the first BMW Films.  They were game changing back in 2001, but I think they are as great for the brand and audience today.  More please, BMW.

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About Author

Andy Cooper

Andy is the founding member of RMS, and when he's not following motoring events around the UK and Ireland he can be found on the track (sideways, having competed in top level drifting for a decade), or of course he'll be on the forum.

RMS Forum Comments

Paddy_R 22:09 | Sun 23 Oct, 2016 | Report
Only took two and a half years!
bigsigh 22:17 | Sun 23 Oct, 2016 | Report
that was super (Y)
chris_b 22:26 | Sun 23 Oct, 2016 | Report
I actually thought it wasn't a patch on the old ones but now theyve commissioned that here's hoping for a new M5 movie soon !
Paul RS 22:28 | Sun 23 Oct, 2016 | Report
Some big names involved in that!
chris_b 22:42 | Sun 23 Oct, 2016 | Report
| Some big names involved in that!
Not compared to the last really, 15 years ago. You riding your bike back then again lol
Paul RS 23:08 | Sun 23 Oct, 2016 | Report
| Not compared to the last really, 15 years ago. You riding your bike back then again lol
It's a bigger name cast and director by far than the last one lol Car isn't as good though.
Cooper 23:27 | Sun 23 Oct, 2016 | Report
The car sounds awful but this was and still is the coolest thing BMW has ever done. One of my favourite directors on point too. When's the next one?
chris_b 23:34 | Sun 23 Oct, 2016 | Report
I don't think they've said Andy but defo hoping for an M5 one. I'll keep an eye on the site BMW Films – The Escape
Brennan 23:50 | Sun 23 Oct, 2016 | Report
That was fantastic but what was the point of it other than show off the new 5? Lol
chris_b 23:59 | Sun 23 Oct, 2016 | Report
| That was fantastic but what was the point of it other than show off the new 5? Lol
No point, just a cool thing to do which is what BMW used to do regularly years ago
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