Before Facetube: The Hire by BMW Films

8 Replies

Back when I started RMS in 2001, I was on dial up 56k internet, and there was no Facebook or Youtube.  Downloading or streaming a film was a whimsical dream.  Any videos were passed about on CDs or on one forum I was a member, (which then became, and then closed), had a “Hard Drive around Ireland”.  Full of car video goodness.

Anyway, I’ll cut to the chase.  As there were a lot less videos back then, there was much better quality as it took decent money to get a video shot, never mind on the internet.  So over the next several weeks I’ll be pumping out some of the best pre-youtube videos to enjoy in my new Before Facetube series.

First up is easy.  BMW decided to blow a fortune on internet shorts, that were then shown as trailers in front of movies, back in the early 2000s.  There’s a whole series of them called “The Hire” starring Clive Owen as this mysterious driver piloting BMW M cars of the era.

This one below, Star, features Owen, an E39 BMW M5, Madonna, a sound track by Blur, and was directed by none other than Guy Ritchie.  Throwback awesome.  Enjoy.



About Author

Andy is the founding member of RMS, and when he's not following motoring events around the UK and Ireland he can be found on the track (sideways, having competed in top level drifting for a decade), or of course he'll be on the forum.

RMS Forum Comments

chris_b replied at 14:59, Wed 27 May, 2015
I've had that saved on every computer I've had. Such a good bit of PR from BMW
Gaz replied at 15:01, Wed 27 May, 2015
Now there's a blast from the past. Still as good to watch as when it was released.
Cooper replied at 15:16, Wed 27 May, 2015
I've another handful lined up for the next lot of weeks articles... but if you oul' hands have any suggestions drop me a PM!
Dave.S replied at 15:17, Wed 27 May, 2015
Never seen it before but great video.
Gaz replied at 15:23, Wed 27 May, 2015
Let's spice things up with a jumping E39
Cooper replied at 15:49, Wed 27 May, 2015
Ambush in this series was also epic. AxPs8SUEVd8
Dave.S replied at 15:59, Wed 27 May, 2015
@Cooper Video not working ?
Cooper replied at 17:28, Wed 27 May, 2015
Both working here