Maranellohouse Defender TD5

Maranellohouse

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Maranellohouse
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1,824
Location
Italy, I Wish!
Drives
Italian
033.JPG
 

richie_mck

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richie_mck
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5,597
Is that a step for someone to get up into the passenger side. We've the same side bars on ours and mum has a set of steps on a piece of string she throws out to be able to get in and out, she's a wee short arse
 

Conor

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Conor
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7,910
johna3 said:
You should see the sh*te they are replacing them with, looks like a Nissan cube.
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I would imagine it has been decades since the Defender has been financially profitable for Land rover though. And I suppose it's something of an elephant in the room whenever they're trying to promote all the new technology they're pushing in the rest of the range.

It's a surprise the accountants have let it go on this long TBH!
 

johna3

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johna3
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2,499
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Bangor
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Mk2Golf/defendr
Conor said:
I would imagine it has been decades since the Defender has been financially profitable for Land rover though. And I suppose it's something of an elephant in the room whenever they're trying to promote all the new technology they're pushing in the rest of the range.

It's a surprise the accountants have let it go on this long TBH!
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Valid point I guess. The current defenders are far from cheap though and apart from the engine and loom not a whole heap has changed. Would've thought they were still making a sensible margin on them.

land-rover-dc100-sport.jpg

I doubt your average farmer is going to be rushing out to buy one of these!
 

Artoir

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Artoir
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10,690
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V8/V6
Conor said:
I would imagine it has been decades since the Defender has been financially profitable for Land rover though. And I suppose it's something of an elephant in the room whenever they're trying to promote all the new technology they're pushing in the rest of the range.

It's a surprise the accountants have let it go on this long TBH!
Click to expand...

Defender sales are up 30% year on year.
 

Artoir

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Artoir
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10,690
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V8/V6
Conor said:
I think you're right there. Lol



I didn't say they weren't selling enough though, I said they were unlikely to be making a profit on them, which your statement would suggest as much. (y)
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Why would you assume they weren't profitable though?
 

Conor

RMS Regular
Conor
Messages
7,910
Artoir said:
Why would you assume they weren't profitable though?
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The fact they haven't changed very much would suggest they haven't subscribed to modern manufacturing techniques in the same way that cars today are designed for manufacture, where there's a lot of cross platform common engine/drivetrain/chassis sharing, which I'm admittedly presuming the Defender was out on it's own with, hence comparitively expensive to manufacture.

Also that car companies are receiving huge grants to develop more efficient, non-polar bear killing cars which, again, I don't imagine the Defender would've been a part of.

All presumptions of course, but any engineering firm who wants to be efficient doesn't want something that's so different from the rest of the range.
 

Lyons

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Lyons
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77,056
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Texarkana
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X5 / 435D
It's emissions that have killed it.

No idea what my father inlaw will get next.
 

Artoir

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Artoir
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10,690
Drives
V8/V6
Lyons said:
It's emissions that have killed it.

No idea what my father inlaw will get next.
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Nothing to do with emissions. They're not still running 300TDI lumps lol.

It's pedestrian safety legislation that comes with EU6 rules.
 
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