Volkswagen November Sales Plummet by 20%

12 Replies

German car manufacturer Volkswagen saw UK car sales plummet by 20% in the last month, as a result of the diesel emissions scandal. The latest sales figures released by the Society of Motor Manufacturers and Traders (SMMT) show a sharp reversal in fortunes for VW, who had been enjoying a sustained period of growth prior to November.

Audi was the only marque in the Volkswagen Group which didn’t suffer from the dieselgate scandal, despite also using engines with the so-called “defeat device”.  Sales of Audis grew by 7%, whilst Skoda dropped by nearly 11% and SEAT saw a 24% decline in the same period.

The wider market saw increasing demand for both petrol and diesel models remains, with respective gains of 3.8% and 3.6%. Alternative fuelled vehicles continue to increase market share, with 2015 sales to date up a whopping 40% compared to 2014.

The Ford Fiesta holds on to its position as the UK’s bestselling car. The Vauxhall Corsa occupies second spot and the all enduring popularity of the Ford Focus gives it third place. Quite who is buying all these Vauxhall Mokkas, is beyond us.

To the one person in the UK who bought a new Chevrolet – we salute you! Yes according to the figures, only one single person in the whole of the UK bought a new Chevvy during November. The future looks bleak for the American brand – ten in total for the year so far doesn’t bode well.

Strong finance offers have been credited to driving demand. Mike Hawes, SMMT Chief Executive, said, “November’s figures come as a reminder of the strength of the UK car market, as low interest rates and competitive finance deals continue to attract consumers to new car ownership. We have been expecting a levelling-off in demand for some time now – a development that is being realised following an unprecedented three-and-a-half years of non-stop growth.”

November Best Sellers 

1 Ford Fiesta
2 Vauxhall Corsa
3 Ford Focus
4 Volkswagen Golf
5 Vauxhall Mokka
6 MINI
7 Nissan Qashqai
8 Vauxhall Insignia
9 Audi A3
10 Vauxhall Astra

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About Author

Chris, known as Cess on the forums, is a long time RMS member. He is a fervent motorsports enthusiast and lover of all things automotive. He can be found on the ditches of most Irish rallies, at Mondello watching drifting or in front of the TV watching motorbike racing.

RMS Forum Comments

Cooper 14:28 | Wed 09 Dec, 2015 | Report
It will take them a few years of balance sheet jiggling but I can't see it having long term consequences for them. What do you reckon, will it even take them a year to regain sales? They still have an incredible brand loyality and perceived image despite this. Like the Toyota/accelerator-gate.
Cess 18:05 | Wed 09 Dec, 2015 | Report
Genuinely surprised they have taken the hit. Didn't think people would walk away over dieselgate. I reckon the figures will bounce back OK. One to watch with interest.
Iain Traynor 20:53 | Wed 09 Dec, 2015 | Report
Four Vauxhalls in the November top ten. There has be more than brand loyality giving Vauxhall that result. Drink or drugs i suspect.
Boabybooster 20:57 | Wed 09 Dec, 2015 | Report
| Four Vauxhalls in the November top ten. There has be more than brand loyality giving Vauxhall that result. Drink or drugs i suspect.
Vauxhalls are cheap and have big warranties on them now, must be the only thing keeping people coming back to them.
Iain Traynor 21:22 | Wed 09 Dec, 2015 | Report
They stopped their lifetime warranty a while ago. Theyre back to the old 3 year / 60000 mile warranty again.
Boabybooster 21:24 | Wed 09 Dec, 2015 | Report
| They stopped their lifetime warranty a while ago. Theyre back to the old 3 year / 60000 mile warranty again.
Was that because of you and the vxr :p
Iain Traynor 21:33 | Wed 09 Dec, 2015 | Report
| Was that because of you and the vxr :p
Lol. No chance of us needing much warranty work on the thing, 2300 miles from new in October 2014 and cant wait until next October and then it's either a VW Golf or a Ford Focus ST for us.
RCT 22:26 | Wed 09 Dec, 2015 | Report
| Four Vauxhalls in the November top ten. There has be more than brand loyality giving Vauxhall that result. Drink or drugs i suspect.
Pre-registration. Basically loads of car registerd by Vauxhall themselves, or the dealers forced into doing it by them.
Cess 10:35 | Thu 10 Dec, 2015 | Report
Might explain the Vauxhall Mokka situation. There must be hundreds in storage somewhere, as don't see that many on the road, yet they are top ten for sales.
markmeus 12:29 | Thu 10 Dec, 2015 | Report
Surprised to see that SEAT seem to be bearing the brunt of the drop in sales. Especially since the media coverage focused on VW and didn't mention the other brands anywhere near as much. Just thinking perhaps they have a higher percentage of sales that were diesels - it's rare you'd see a petrol Leon.


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