Morgan@50cal
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Thanks for your input mate. Really appreciate it
1 Question. New Shop in Belfast?
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Thanks for your input mate. Really appreciate it
Morgan@50cal
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Woodcutter
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I think getting more stockists on board who can help build your brand has to be No1 priority at the moment, but if you can open a small retail outlet to help get the brand better known, then go for it...just be careful you don't piss off current stockists of your product!
Big Pimp
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my opinion, for what it is worth......
firstly, opening a place in Belfast takes trade away from existing distributors. If I was a distributor, I wouldn't be happy
secondly, there is the cost involved in opening up a location, and for what is, and don't take this the wrong way, an expensive product. Certainly at the margins you guys operate on, it would be profitable, but you need to ask yourself is it worth spending £X to make £Y. what is the capital return, as in how many years would it take to pay off the premises. Selling only your products could seriously limit your target market.
thirdly - location. Where would you envisage opening? I thought people could already visit your premises on Queens Road? or is 50Cal kept as a separate entity from Rocara?
Getting stockists on board without flooding a region is the key to initial success, and backing that up with online sales, but then you need to be fair to your distributors, and not underselling them or their prices. ie. have a set retail price no matter where the customer buys it from, be it you or your distributor.
firstly, opening a place in Belfast takes trade away from existing distributors. If I was a distributor, I wouldn't be happy
secondly, there is the cost involved in opening up a location, and for what is, and don't take this the wrong way, an expensive product. Certainly at the margins you guys operate on, it would be profitable, but you need to ask yourself is it worth spending £X to make £Y. what is the capital return, as in how many years would it take to pay off the premises. Selling only your products could seriously limit your target market.
thirdly - location. Where would you envisage opening? I thought people could already visit your premises on Queens Road? or is 50Cal kept as a separate entity from Rocara?
Getting stockists on board without flooding a region is the key to initial success, and backing that up with online sales, but then you need to be fair to your distributors, and not underselling them or their prices. ie. have a set retail price no matter where the customer buys it from, be it you or your distributor.
Dave..
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Exactly this.
Morgan@50cal
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Morgan@50cal
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Cheers Ross, yes we are kept as a separate entity. And would like to move away from the manufacturing facilities on the Queens Rd.
We have one existing distributor and they are in Kilrea / mainly sell online and at shows.
Location is definitely key as well!
Morgan@50cal
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Too start, but then possibly adding a range of accessories to complement the range. i.e DA and finishing pads for Cover-Up Filler Glaze, applicators for Pentawax etc
Morgan@50cal
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Delivery is so quick when you order from the 50cal website that I wonder is there even a benefit to having a store which costs a further £xxxx a month to run plus paying staff,rates etc etc.
I wonder would it be of more benefit to organise a 50cal demo day with the likes of pmg,pay pete to demonstrate the proper use of the 50cal products,their benefits then maybe a discount on the website for people who attend,as said above people may be more likely to attend somewhere where they have a wide range of choices,but a day like the above would more than likely secure repeat custom to the website...
I wonder would it be of more benefit to organise a 50cal demo day with the likes of pmg,pay pete to demonstrate the proper use of the 50cal products,their benefits then maybe a discount on the website for people who attend,as said above people may be more likely to attend somewhere where they have a wide range of choices,but a day like the above would more than likely secure repeat custom to the website...
Mel
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You would be down for a coffee and a nosey anyway I'd say
That's another point, if it was open during business hours I would imagine it would be pretty much empty during the day as the majority of us are at work and usually shop at the evenings/weekends.
Morgan@50cal
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Morgan@50cal
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Dave..
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Would you not be better with an industrial unit on one of the subsidised developments like: http://www.inspirebusinesscentre.co.uk/property-to-rent/
Morgan@50cal
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Great idea Dave!
Dave..
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Morgan@50cal
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Is there a prize?
A comfier chair at the next Detailing Day?
Dave..
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